Public Relation Services and Firms

Released on = May 9, 2006, 4:21 am

Press Release Author = Anurag Batra

Industry = Advertising

Press Release Summary = Public Relations, Public Relation Services and Firms:
Impactonnet is the key provider of the source ful information about the media
relations, advertising, marketing and public relation services.


Press Release Body = In today's tough world of competition where survival for
fittest is the mantra, public relation services has become inevitable. From building
a good rapport with the consumer for building a brand to promoting it, public
relation services is the answer for all businesses. In short the well being of a
business set up purely depends on the wellness of its public relation services.

Public relation has acquired more importance in recent times with marketing
acquiring an integrated face. Building or promoting a brand involves not only
advertising agencies but also public relation services. In fact there is a
wafer-thin line dividing public relation services and services provided by
advertising agencies. Both the services are required for communicating the brand to
the customers thereby establishing a vital link between the companies and customers.

The public relation industry in India started as a mere medium for delivering press
releases announcing the launch of products, company policies etc. But today no
company can ignore public relation, advertising and marketing services. It is
recognized as a major tool for not only building a brand but also sustaining the
same for years.

The main advantage of public relation services is that it deals directly with the
consumers. The public relation industry shares a good rapport with the consumers. It
feels the pulse of the consumers and knows their wants and their expectations. In
short, public relation industry acts as a medium of communication between the buyers
and the sellers.

Apart from establishing community relations, public relation also industry also
establishes media relations. Other services that the public relation industry
provides are restructuring, managing mergers and acquisitions, acting as a medium of
communication with shareholders, analysts and media, crisis management, and also
counseling.

There are many public relation firms operating in India numbering about 150 lending
their services to many companies in different capacities. Some of them like
Communication Management Consulting Group handle television accounts and its clients
include ESPN-Star Sports, Turner Broadcasting, Cartoon Network, TCM, CNN, and HBO.
Ad factors PR provides services in corporate and financial communications.

You can also access a list of all major public relation firms in the world with
their locations and contact numbers from this portal. To get more information about
public relation firms and their services in India one can visit www.impactonnet.com.




Web Site = http://www.impactonnet.com

Contact Details = Address: 1208, Kailash Building, K. G. Marg, Connaught Place
phone no.: (011) 23323 184/187/188, 3753224
E-mail: impact@webpopularity.org

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